Bes Trand Collections

Every year, BES presents a trend collection that captures the leading global directions in hair coloring, care, and styling. Stylists and colorists from over 80 countries attend the event to discover new ideas, techniques, and methods embodied in the BES collection.

Following the presentation, professionals join advanced training and development programs. Based on BES products, the training combines theory and hands-on practice, offering a deeper understanding of the brand’s philosophy.

The BES Academy is more than just a training center — it's a global platform for inspiration and growth, where trends are born and professionals connect worldwide.