For all BES hairstylists and the BES family, hair coloring has always been considered something magic, art, dream and enchantment...
Free shipping! For orders > 80€
BLOG
Every year, TM BES (BEAUTY & SCIENCE) presents a trend collection that captures the leading global directions in hair coloring, care, and styling. Stylists and colorists from over 80 countries attend the event to discover new ideas, techniques, and methods embodied in the BES collection.
BES PLAY COLLECTION 2024Read more
Pura BES TREND COLECTION 2025Read moreDon't miss the chance to explore the latest trends in the collection. Book your spot here to attend the Pura BES Trend Collection 2025.
Freedom BES TREND COLLECTION 2023Read moreCreative freedom without borders allows to create, experiment and design. The freedom to choose is necessary and fundamental to grow and develop artistically. Freedom is “do what you love, and love what you do”.
Academy BES - BEAUTY and SCIENCERead moreThe new Academy Bes Style Stars are located a few kilometers from Milan, the fashion capital of the world.