VOLUME EFFECT SHAMPOO: Gives lightness and volume without weighing, moisturizes and protects the hair. Strengthens and supplies body to the fine hair, giving it a long-lasting volume. Antigravity system: increases the density, the thickness, and the strength.

PHF SILK EFFECT SHAMPOO: Delicate and nutritious, ideal to give a smooth and velvety effect. Thanks to its gentle action, it keeps the hair non-electric, easy to comb, and perfect for styling. Protects straight hair from moisture by sealing the hair fiber and creating a moisture-resistant barrier that eliminates Frizz. Reduces the problem of split ends.

PHF REVIVING CURLS SHAMPOO: Gentle and moisturizing. Gives support to curls, eliminates frizz, makes hair stronger, bright and bouncy. Curls become soft to the touch and more manageable. Enhances the curls and eliminates the glassy and straw effect.

PHF SHAMPOO COLOR PROTECTION: Ultra delicate, specific to protect coloured hair from the photo-oxidation. Enhances the colour expression by removing the substances that can darken it. With UV filter to protect the colour from the harmful effects of the sun. Ideal for accentuating the colour intensity and depth of reflection. Gently removes residues of colour left on the scalp.

Keratin smoothing anti-frizz fluid without silicones. It releases carboxylated amino acids (CLIS) and other active substances that will reconstruct the keratin structure of the hair. The innovative technology of BES KERATIN SMOOTHING TREATMENT allows managing and customize the smoothing treatment, obtaining different results depending on the time and the application method.

INSTANT PROTEIN COMPENSATOR. LEAVE-IN CONDITIONING HAIR SPRAY. Multi-active protein mix for instant hair fiber reconstruction.

The aroma of vanilla is not only identified with warmth, softness and care, it also evokes feelings of purity and simplicity.

MASK restores the cutìcula pH by decreasing the porosity of the hair. ENRICHED WITH SHEA BUTTER, it repairs damaged areas of the hair fiber, bringing new strength, vitality, and softness. It leaves the hair hydrated, shiny and easily detangled WITH MACADAMIA OIL.