The POMEGRANATE EXTRACTS exert an antioxidant, soothing and restructuring action. SWEET ALMOND OIL has strong emollient, calming and moisturizing characteristics and allows your hair to regain radiance, brilliance, and vitality.

To bring a breath of freshness and sweetness into our daily life. The polysaccharides contained in ALOE VERA have moisturizing, repairing and stimulating properties

MASK MELON JUICE  is a series of masks formulated to delicately clean hair, giving it a sense of well-being and relief to the scalp. RICE OIL gives the hair shine, elasticity and a velvety effect.

Specific and moisturizing oxidizing emulsion for BES REGAL SOFT COLOR, to use for low oxidation direct semi-permanent colour. Product setting: Specific activator using for cosmetic highlighter in gel BES REGAL SOFTCOLOR. Plus: Blend of creamy, waxy and softening substances. Low contents of hydrogen peroxide (3%). THE 3 SPECIFIC ACTIVATORS are...

Specific and moisturizing oxidizing emulsion for BES REGAL SOFT COLOR, to use for low oxidation direct semi-permanent colour. Product setting: Specific activator using for cosmetic highlighter in gel BES REGAL SOFTCOLOR. Plus: Blend of creamy, waxy and softening substances. Low contents of hydrogen peroxide (3%). THE 3 SPECIFIC ACTIVATORS are...

Specific and moisturizing oxidizing emulsion for BES REGAL SOFT COLOR, to use for low oxidation direct semi-permanent colour. Product setting: Specific activator using for cosmetic highlighter in gel BES REGAL SOFTCOLOR. Plus: Blend of creamy, waxy and softening substances. Low contents of hydrogen peroxide (3%). THE 3 SPECIFIC ACTIVATORS are...

Oxidizing creamy emulsion for colouring and bleaching. Product setting: Treating and moisturizing oxidizing cream. Easy to apply, it does not drip. Plus: Quick blend and easy application thanks to the emulsifying and emollient elements, improving the compound cosmetic effect and the final result. Technical characteristics: ...

Enriched with sweet almond oil, coconut oil and olive butter, Deep Moisturizing Hair Mask is able to provide a high degree of nourishment and hydration to the hair, giving maximum combability, softness and shine. The special silicon-free formulation enriched with keratin amino acids, makes Deep Moisturizing Hair Mask indispensable for keeping the hair smooth, luminous and soft for a longer...

Mild and gentle shampoo, formulated to rebalance the physiological conditions of the scalp and hair and to stabilize the effect of the treatment performed in the salon. Without silicons and enriched with natural keratin, soy proteins and vitamins, it fixes the newly formed keratin bonds and gives structure and deep nourishment to the hair.

It eliminates all silicone residues, resins, build-up, chlorine and other substances that can affect the final color result. It helps to obtain a brighter and longer lasting color by preventing the oxidation of coloring pigments and favoring their penetration into the hair fiber

Conditioning treatment hair mask. Professional hair mask, especially recommended for damaged and dry hair, caused by natural, chemical or mechanical sources. Professional restructuring hair mask that restores the cuticular pH after each cosmetic treatment. It gives the hair new energy, body, and shine. It seals the cuticle, improves the texture of bleached hair,...

Shampoo specifically formulated for toning cool blondes, gray and unpigmented hair. ARCTIC GRAY Shampoo neutralizes intense yellow and light yellow underlying pigments after coloring or lightening processes without leaving unwanted effects. You can use the shampoo to eliminate yellow from gray and unpigmented hair without staining or leaving residues. On platinum or ultra platinum hair, it...