Alkaline pH shampoo for the hair fiber without silicons. It deeply cleanses and prepares the hair to receive the active substances that will modify its keratin structure, favoring their penetration. Urea and sugar derivatives present in the formulation protect the scalp, exerting a soothing and moisturizing action.

Product specially formulated to realize defined, strong, extraordinary looks, giving resistance and long-lasting hold to every hairstyle. The extra strong holding power and its delicate formulation make this product suitable for every need. Ideal for showing extreme hairstyles for longer periods of time, resistant to wind and humidity. The enjoyable fruity fragrance gives a pleasant...

It eliminates all silicone residues, resins, build-up, chlorine and other substances that can affect the final color result. It helps to obtain a brighter and longer lasting color by preventing the oxidation of coloring pigments and favoring their penetration into the hair fiber

Conditioning treatment hair mask. Professional hair mask, especially recommended for damaged and dry hair, caused by natural, chemical or mechanical sources. Professional restructuring hair mask that restores the cuticular pH after each cosmetic treatment. It gives the hair new energy, body, and shine. It seals the cuticle, improves the texture of bleached hair,...

The presence of anionic resin and cationic polymers, suitably associated, allow a complementary action which ensures acuity both in the moment of drying and in the maintenance of drying. Composition of valuable resins in semi-alcoholic solution in combination with protective and polishing components that facilitate the work of the hairdresser.

Cosmetic hair cream to be used in association with an oxidation cosmetic color. It allows controlling the reflection of the color to obtain more neutral tones and a more balanced neutralization. It gives the opportunity to keep the color on longer, without any accumulation of color or unwanted reflections. It creates micro emulsions between the coloring pigments that slow down the process by...

Volumizing and Supporting Mousse. Delicate and light texture. It lifts and sustains even the thinnest hair by giving thickness and body starting from the roots. Gives deep and long-lasting support. Quick and easy drying.

Volumizing, conditioning and protective creamy mousse for sensitized hair. Gives shine, body, volume and support in a gentle and delicate way.

BES IN BLACK GEL It hides gray, “salt and pepper” hair in a natural way giving a nice younger look. The mineral pigment deposits itself on the cuticular surface of the hair through electrostatic forces, giving the hairstyle a dark natural colour.

Keratin smoothing anti-frizz fluid without silicones. It releases carboxylated amino acids (CLIS) and other active substances that will reconstruct the keratin structure of the hair. The innovative technology of BES KERATIN SMOOTHING TREATMENT allows managing and customize the smoothing treatment, obtaining different results depending on the time and the application method.

INSTANT PROTEIN COMPENSATOR. LEAVE-IN CONDITIONING HAIR SPRAY. Multi-active protein mix for instant hair fiber reconstruction.