AMMONIA FREE COLOR

BES REGAL SOFT COLOR is a cosmetic toning cream without ammonia, enriched with plant liposomes and melanin. The concept behind the success of REGAL SOFT COLOR is determined by the synergy between the creamy base, coloring intermediates, and active ingredients.

The ammonia-free dye REGAL ZERO is a more delicate, safer, and less aggressive coloring cream. To achieve the necessary alkalinity to open the hair cuticle scales, a different substance (MEA) has been included in its formulation.