Product Positioning: Nuances in Individual Hairstyles
The beauty of hair is synonymous with color — a color with brilliant reflections. This product allows for the personalization and enhancement of nuances in individual hairstyles, varying by color, cut, and style.
Key Benefits:
• Coconut Oil: A key derivative of coconut oil present in the creamy base ensures manageability and shine.
• Plant-Based Liposomes: Contain active ingredients derived from medicinal plants of great interest, providing the hair with exceptional cosmetic quality.
• Beeswax: The beeswax in the cosmetic cream rebalances the hydrolipidic levels in the hair shaft, essential for softness and hair beauty.
Technical Features: Reflective cream with a high concentration of pigments and intensive action that allows for the personalization, enhancement, and creation of all permanent colors (BES Hi-Fi, BES Professional, Regal Color) and semi-permanent colors (Regal Soft Color) with unique nuances and details that enhance the stylist’s creative talent.
Results: The strong synergistic bond formed between the MPR molecule (reflective pigment molecule) and the MIC molecule (color intermediate molecule) results in greater intensity and brilliance of reflections in the hair.
Preparation: Professional-use product in a 60 ml tube. In a non-metallic container, pour the coloring cream and add BES Intensive Hair Color up to a maximum proportion of 20%. For example:
• Add 10 ml (approximately 10 g) of BES Intensive Hair Color to 50 ml (approximately 50 g) of permanent coloring cream (BES Hi-Fi, BES Professional, Regal Color). Mix with 60 ml (approximately 60 g) of OXIBES at 10 vol. (3%), 20 vol. (6%), 30 vol. (9%), or 40 vol. (12%), depending on the desired level of lightening.
• Add 10 ml (approximately 10 g) of BES Intensive Hair Color to 50 ml (approximately 50 g) of semi-permanent coloring cream (Regal Soft Color). Mix with 120 ml (approximately 120 g) of REGAL SOFT SPECIFIC ACTIVATOR.
Processing Time: 35-40 minutes.